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Director of Football Development - U.K., Ireland & Nordics



Coach Tariq Ayub (AKA “Coach Riq”) is a Sports British Coach with over 30 years of coaching experience in American Football and he is the current HC of the “London Olympians”. Throughout his coaching career he has coached alongside some of the best USA/Canadian legendary coaches such as Andy Cox, Al Black, Dennis Danielson, Jeff Reinebold and beside some of the most renowned UK coaches.


Coach Riq is considered one of the most successful British American Football Coaches in the history of American Football in the UK: 9 Coach of the Year Awards, making him a candidate and ultimately awarded by the British Coaching Association (BAFCA) the “Life Legacy Achievement Award”.


Coach Riq’s achievements are many, however, here are some that are worth mentioning: 24 Championship games appearances. 68 game unbeaten run  record with 4 European Championships and 13 National Championships (among other great achievements). Former players have played and coached in the NFL, NCAA and 19 players for NFL Europe.


He’s been considered one of the grounding fathers of the “London Olympians” American Football club, (The most successful team in the history of British American Football), where he climbed his way up from being an DB assistant coach, through various coordinating roles, all the way to HC (1991 – present) and even playing other critical roles such as GM and Director of Football.


Throughout his coaching career, he has also played some highly important roles in British American Football, such as various coordinating and HC roles of the “Great Britain Lions National Team” winning the 2004 Group European Championships. In addition, he has also heavily contributed to the success of both the British Coaching Association (BAFCA) and British American Football League (BAFA), playing active roles in helping grow the sport, improve coaches education and enhance player’s experience across the UK.


Coach Riq’s contributions in the many Coaches Conventions both within the UK and Europe is well recognized and highly valued and he’s considered by many as one of the most influential British Coaches within the sport.


Nevertheless, one of the most recognized roles throughout his coaching careers, is his ability to help players and coaches develop by #sharetheknowledge and helping them in their career success path.


Coach Riq, is husband and father of a beautiful family living in London.

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